about natalie

Hey, I’m Natalie Strahorn. I’m a 37-year-old boutique fitness studio owner and instructor, wife to a hunky husband, and mom to 2-year-old Scarlett Avery, with another little one on the way.

I’m a pretty open book in most aspects of my life. I’m a talker and a sharer. I decided to start this blog as a home for my Instagram go-tos, like fit tips, recipes, beauty loves and more.

I also enjoy sharing my journey, because if you told me ten years ago I would be where I am now, I’m not sure I would have believed you. I believe that my childhood helped give me the drive to work hard, set goals and work to achieve them.

I was raised alongside my older sister by a young single mom until I was eight years old, when my mom married my now-Dad. My mom bartended, waited tables and even painted apartments at night for extra money while my Dad started his business and worked six days a week to grow it. My family grew from four to six when my brothers were born, and we watched literally every penny growing up. I believe that not being handed everything fueled my fire to work hard for everything I have. I’ve always had big dreams and big goals.


After graduating from Virginia Tech with a degree in Political Science and English, I ditched my law school plans to follow my passion. I moved to New York City with dreams of working at a fashion magazine. I knew two people, had a small savings of about $2,000, and knew my parents couldn’t afford to help me out financially. I started as the only non-paid intern with a college degree at Cosmopolitan Magazine and worked alongside teenage girls with designer hand bags and shoes from the suburbs of New York. I worked seven days a week, taking the train out to Queens to sell insurance on my non-internship days to pay my bills. I spent eight years in New York jumping around to a few different fashion jobs. I never really felt fulfilled, and I constantly felt very broke and alone. While I never truly enjoyed working in fashion, my love for fashion never stopped. So I’m sharing my Style, deals and steals here.

It took about 30 years for me to finally figure out eating and fitness habits that allowed mental freedom from food and body obsessing. As a former competitive cheerleader, I became aware of my weight and what it “needed” to be at a pretty young age. I grew up in a home of delicious Southern cooking, where eating a pint of ice cream for dessert was the norm. My parents were just a different generation when it comes to healthy eating knowledge. But this means I had to re-train and re-learn healthy habits, and so, I’m sharing my Health + Fitness Tips and Recipes with you guys too.


One thing my mom has always been great at is doing little things to age gracefully. I started botox at 28 when I noticed horizontal lines in my forehead deepening. That was basically the gateway to getting into skincare and beauty for me. I never had the money before then, and even at 28, I would go to the Dr and tell them my botox budget and make them work with what I had. Since I’ve been lucky enough to work with hair and makeup people through out my fashion career, I’ve learned some tricks. And I’ve befriended some of the best in the beauty industry in the DC-area, so I enjoy sharing all things Beauty.

Becoming a mom has changed my life in the best way possible, like most moms, I’m sure. It’s also allowed me to connect with other women on an entire new level. So it’s only fitting that I share my Mom Life experience here too, via my Lifestyle link.

Whether you’re new to my journey or have been following me on social media for a while, I want to thank you, truly, for joining my journey. I hope So Strahorn brings you inspiration in some aspect of your life and allows you to connect with other incredible people like it has for me.

xx, Natalie

Photo credits, Top to Bottom: Sarah Marcella Photography and Balaj Baby Photography.